Just finished a project for Margaret Kool Marketing out of Edmonton. It was for a safety campaign directed at Highway 63 which runs into Fort McMurray. A very dangerous stretch of road.
The focal point of the shoot was a hat that we created for the models to wear. A standard baseball cap with one exception. The brim extends out 8" and drops down the sides 4".We had it made locally by a great prop maker in town called El Diablo.
The elements for the shoot involved three models being put on a turntable where 60 shots were taken of each and made into a 360 degree spin. Very similar to a video game character creation page. They were then brought into the the other side of the studio where we had the car shots set up. We shot these on blue screen so we could image a highway and associated vehicles into the window to portray imminent danger. All the outside elements were shot separately, road, trees, sky, trucks and cars and composited together and given the appropriate treatment for each scenario.
All in all a great project. We've created a time lapse video of what happened over the two day shoot which includes the three final composites. Let us know what you think.
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